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BABAYES Women’s Month Launches in Mandaue: Cervical and Breast Cancer Screening Initiative Begins at Pink Corner

Posted on by Jesus Randy RIvera
BABAYES Women’s Month Launches in Mandaue: Cervical and Breast Cancer Screening Initiative Begins at Pink Corner 1
13
Mar

The BABAYES Women’s Month initiative officially opened today with the launch of the Pink Corner at the Mandaue City Government Center, bringing together healthcare advocates and community partners committed to strengthening women’s health.

Starting 1:00 PM, women began arriving for breast and cervical cancer screening services, marking the first day of the program that will run every Friday and Saturday this March.

During the event, Dr. Jesus Randy “Bogs” Rivera, founder of CerviQ – End Cervical Cancer Philippines Organization Inc., dropped by to support the initiative and share the idea of expanding cervical cancer screening using speculoscope-assisted VIA, a technology that enhances visualization and documentation during screening.

BABAYES Women’s Month Launches in Mandaue: Cervical and Breast Cancer Screening Initiative Begins at Pink Corner 2

Dr. Rivera discussed the concept with leaders of Women of Mandaue Against Breast Cancer (WOMB), Parkmall, and other partners supporting the BABAYES Women’s Month program.

Also expressing support for the initiative is Health Screen Laboratory and Diagnostic Center, which operates branches in Times Square Mandaue (across Parkmall), Lahug, and Cordova. The laboratory network signaled its commitment to collaborate with the organizers to further expand accessible cervical cancer screening services for women in Cebu.

For more than 11 years, WOMB has been a strong advocate for breast cancer awareness in Cebu. Through programs like BABAYES, women are encouraged to prioritize their health through early detection, awareness, and preventive screening.

💗 A meaningful first day for a program dedicated to protecting the health of women in Mandaue.

#BABAYES
#WomensMonth2026
#BreastCancerAwareness
#CervicalCancerPrevention
#CerviQ
#HealthScreenDiagnostic
#ParkmallCebu

Jesus Randy RIvera

A graduate of the esteemed Far Eastern University - Nicanor Reyes Medical Foundation, Dr. Rivera is a radiation oncologist by profession, equipped with specialized training in IMRT and prostate brachytherapy. His expertise has been honed through experiences at renowned institutions such as the MD Anderson Cancer Center in Texas and the Chicago Prostate Center in Chicago, among others.However, his contributions extend far beyond the clinical realm. Dr Bogs Rivera is the visionary founder of CerviQ, an advocacy group passionately committed to eradicating cervical cancer in the Philippines. Through innovative screening programs, leveraging artificial intelligence and remote diagnostic technologies, CerviQ strives to increase access to cervical cancer screenings in communities, facilitating early detection and potentially life-saving interventions.His leadership not only empowers healthcare professionals but also empowers communities, enabling barangay health workers to conduct screenings efficiently and accurately, with rapid turnaround times for results. Dr. Bogs Rivera embodies the intersection of medical expertise and humanitarianism, dedicated to improving healthcare outcomes and championing the cause of public health in the Philippines.